[PROPOSAL] Impression Mining

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CIP:
Status: Proposed
Author(s): @anthony
Discussions: Discussion: Impression Mining - #12 by anthony
Created 10/20/22

Simple Summary

Impression mining allows almost anyone to be rewarded for creating content about CortexDAO on social platforms, paid from a portion of the treasury. The goal is to increase protocol awareness.

Abstract

Implement an impression mining initiative that would pay content creators a fixed rate based on impressions earned.

Motivation

In order to facilitate growth, new users must become aware of CortexDAO and its product (currently: the Convex Index). Only once they become aware can they become more familiar with the platform, and potentially, purchase the Index, growing active users and TVL.

While large-scale advertising platforms (native Facebook, Google, YouTube, Twitter, etc. ads) are generally restricted within Crypto, UGC (user-generated-content) may prove to be a viable and sustainable source of awareness and growth.

Social platforms like Twitter, YouTube, Medium, and etc. allow anybody to have a voice. An impression mining campaign would encourage content creators to use their platforms and followings to highlight CortexDAO, and be rewarded for doing so.

Specification

Overview

The program would seek to treat any and every social account across supported platforms if they were a CortexDAO publisher, and to ascribe an open-ended CPM (cost per 1000 impressions) for supported media types:

Social Impressions (Twitter) -$8 / 1k impressions

Editorial Content (Blog posts (Medium, Substack, personal domain, etc.)) - $25 / 1k reads

Video Content (e.g. Youtube, Twitter Video, Tik-Tok) - $50 / 1k views

EXAMPLE: Creator brings receipts from 5 tweets about the Convex Index totaling 100k impressions; they are rewarded with $800.

Payments will be made in $CXD.

Initially, I (@anthony) of the Core Contributors would be responsible for vetting incoming impression mining submissions and approve or deny for payment from treasury. In the future, this role can be delegated to independent DAO contributor(s).

Rationale

  • The rates are currently set to incentivize participation in the program and adequately reward creators for efforts and reach.
  • The rates are based on the updated Index Coop Impression Mining rates . Index Coop was the first (to my knowledge) to implement the program, and have seen great success. Impression mining has resulted in some of their most cost-efficient paid spend.
  • Rates may change (increase to increase participation/volume, or decrease to make the program more sustainable, or to incentivize bonuses with specific campaigns (I.E. new product releases, etc.))
  • Initially, @anthony would be responsible for vetting impressions, as there may be potential for gamification (artificially increased impressions, etc.) that need to be carefully evaluated so we don’t leak treasury spend.

Guidelines for effective posting/publishing and brand-building would be held and shared. In general, content should aim to be:

  • Shareable
  • Distribution-friendly
  • Uniquely Insightful (Use-Case, how-to, history, stat/metric, story, testimonial, infographic, video)

Technical Specification

Participants would follow a process to submit content and impressions earned.

Judging submissions is at the sole discretion of the Impression Mining reviewer(s). The reviewer(s) reserve the right to cap a payment or deem an account ineligible for current or future rewards.

Additional Details

Supported social platforms:

  • Social:
    • Twitter
  • Editorial:
    • Medium
    • Substack
    • Other blog(s)
  • Video:
    • YouTube
    • TikTok

Special Guidelines

  • Twitter: 500 follower minimum

The program would not accept submissions using:

  • Paid impressions (ads)
  • Misleading, incorrect, or inauthentic content
  • General trickery
  • Spamming to generate additional impressions

Next Steps:

  • CortexDAO community to provide feedback in this thread.
  • Create a proposal draft thread using provided feedback.
  • Temperature check.
  • If passed, governance proposal.
  • Create a submission form.
  • Create content guidelines.
  • Launch program.

Based on the IndexCoop Impression Mining program

2 Likes
2

Fully supportive of this proposal.

3

Support this proposal

4

Using crew3 xyz as an additional task for users could bring more benefits.

Say you can use 5% of the funds towards crew3 and divide it into 5 different giveaways, each having say more than 5-10 tasks, such as like, RT, follow, tweet this link and comment on this link, etc.

Later among the participants who fully completed 5-10 consecutive tasks, you can divide the 1% of 5% giveaway funds. And do 4 more giveaways at different times, each 1% giveaway funds of that total 5% spared for crew3.

You could keep the funds rather lower for crew3 and make the tasks easy and straightforward to get a lot of people join.

1 Like
5

Interesting idea!

Haven’t heard of crew3 xyz, but the concept is interesting - having rewards for not just creating content, but also supporting it.

My only concern is this would be extremely easy to gamify and would require certain account thresholds, and/or quite a small payment like you mentioned. And with such a small payment, would it be enticing enough for users to participate? Could be worth testing.

Are you familiar with any other project using crew3 xyz currently so we can take a look at how it’s performing for them?

Good insight, thanks for sharing.

6

Thanks to all who read and provided feedback on this proposal. Moving this thread to a temperature check as-is. Can potentially propose and implement add-on programs, such as crew3, through another proposal in the future.

Please place your vote below.

Temperature Check Poll

  • At least 10 community members must be in favor of the proposal.
  • The poll will be open for a minimum of 72 hours.
  • The results must reach at least 50%
  • Agree
  • Agree with revisions (please specify in comments)
  • Disagree

0 voters